Home & Lifestyle

Home & Lifestyle covers the gear that keeps the rest of a creator's life running while the camera is out on a shoot: LePresso coffee machines, grinders, and kettles for Kitchen & Coffee, Anker Eufy robot vacuums and smart scales for Home Appliances, and Porodo diffusers, air fryers, and outdoor gear for Personal Care and Outdoor & Car. A creator's time is the actual product being sold here — a robot vacuum or a set-and-forget coffee machine buys back the hours a full-time content schedule eats up. It sits under the same roof as the cameras because it serves the same person, not because it's a camera accessory.